Marketing and empirical social research

The basics of good marketing

Welcome to your course "Marketing and empirical social research". It provides a structured overview of the topic of Marketing.

You will get to know the most important terms and work with conceptual approaches and processes of marketing and empirical social research. You will understand how to analyse market situations and to make a forecast. Based on this analysis you learn how to formulate marketing goals and how to reach them using the so-called marketing mix: product policy, price policy, distribution policy and communication policy.